Age discriminating advertising in Germany: is this an issue? Basic statistical analysis of complaints to the »deutsche werberat«
Journal Title: Optimum. Economic Studies - Year 2017, Vol 86, Issue 2
Abstract
Advertisements which discriminate according to age are not uncommon and should not be seen as a side-issue of society, which can be neglected. Therefore, the focus of this paper had as its aim the identification and investigation of specific complaints regarding age discrimination in advertising. This was done by means of long-term monitoring with the purpose of gaining new insights and obtaining valuable information for future research projects. Here the relevant question was: Have complaints about age discriminating advertisements (adverts, spots, posters, online-advertising) been received by the »Deutsche Werberat«, a self-regulatory body of the advertising industry which was founded in 1972? In order to investigate the question asked, a quantitative time series analysis of the approx. 4 500 complaints lodged with the »Deutsche Werberat« from 2003 to 2013, a period of eleven years, was carried out.
Authors and Affiliations
Norbert Meiners
Keywords
Related Articles
- EP ID EP299609
- DOI 10.15290/ose.2017.02.86.02
- Views 80
- Downloads 0
Cooperation, Culture and Shared Values – Poland and Its Neighbourhood
The aim of the paper is the idea of cooperation as an undervalued element of the system of market economy. The system has been dominated by competition despite the wishes of its founding father, Adam Smith. Several other...
Gmina zrównoważona energetycznie – studium przypadku województwa śląskiego
W artykule przestawiono rolę gospodarki energetycznej w zrównoważonym rozwoju gminy. Poddano analizie lokalne uwarunkowania planowania zrównoważonej gospodarki energetycznej w województwie śląskim oraz dokonano oceny dzi...
Efekt Cantillona
Celem tej pracy jest teoretyczne omówienie efektu Cantillona z uwzględnieniem zarówno aspektu dystrybucyjnego, jak i cenowego. Przedstawiono relacje, jakie zachodzą między tym zjawiskiem a nieneutralnością pieniądza oraz...
Anti-crisis financial assistance as an element of financial system stability
Goal – The authors undertake to assess the scale and form of anti-crisis state assistance in the context of restoring the stability of the financial system in the EU. Such assistance is a form of intervention undertaken...
Analiza finansowania ochrony zdrowia ze środków prywatnych w krajach europejskich należących do OECD
Artykuł stanowi przegląd finansowania ochrony zdrowia ze środków prywatnych w krajach europejskich, należących do OECD. Analizę porównawczą przeprowadzono na podstawie kilku wybranych wskaźników, takich jak: (1) wysokość...