An advertisement is a fit of emotion
Journal Title: Науковий вісник Міжнародного гуманітарного університету. Серія «Філологія» - Year 2018, Vol 32, Issue 3
Abstract
The article deals with the language means of persuasion and manipulation in an ad, among which there are emotive lexis that take an important place in it. Heterogeneous communicative phenomenon – an advert – has its ultimate aim: to induce the recipient to act. Diverse language elements (means) help to justify the aim. Students are invited to examine some models of adverts in order to create their own smart-text using diverse affective lexis. Creativity could be defined as a set of linguistic devices and abilities: knowledge of stylistic devices, language play etc. The ability to model any text including an ad is the ability to effectively use of all the expressive means of any language.
Authors and Affiliations
В. В. Зирка
Keywords
Related Articles
- EP ID EP539217
- DOI -
- Views 135
- Downloads 0
The exercises system for foreign lexic activation by «Physical therapy and ergotherapy» students
The article deals with the problem of creating exercise system for lexical units’ activation in the process of German language studying by «Physical therapy and ergotherapy» students. The lack of teaching materials, expl...
Formation of the Crimean Tatar language and its position in turkish language classification
The article analyses some issues of the Crimean Tatar language formation. We are mostly concerned on dialects as a base of the Crimean Tatar language. Also it’s highlighted the position of the Crimean Tatar language amon...
Literary proper names in English children's fantasy novels
The article highlights peculiarities of creating proper names in the English fantasy literature (in the works of C. Valente, J.K. Rowling and T. Pratchett). In the given research it has been classified two types of liter...
Modern interpretation of the “terrorism” conception
The article has been devoted to the analysis of the modern interpretation of the terrorism like an act on an international scale that consists of two points of view for this problem. It gives the legal basis of the coope...
A reception of modernist painting in Zbigniew Herbert’s creation
The given article is devoted to the research of modernist painting in Zbigniew Herbert’s creation. The main peculiarities of European modernist art are considered. Influence of modern art on writer’s creation is traced.