An advertisement is a fit of emotion
Journal Title: Науковий вісник Міжнародного гуманітарного університету. Серія «Філологія» - Year 2018, Vol 32, Issue 3
Abstract
The article deals with the language means of persuasion and manipulation in an ad, among which there are emotive lexis that take an important place in it. Heterogeneous communicative phenomenon – an advert – has its ultimate aim: to induce the recipient to act. Diverse language elements (means) help to justify the aim. Students are invited to examine some models of adverts in order to create their own smart-text using diverse affective lexis. Creativity could be defined as a set of linguistic devices and abilities: knowledge of stylistic devices, language play etc. The ability to model any text including an ad is the ability to effectively use of all the expressive means of any language.
Authors and Affiliations
В. В. Зирка
Keywords
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