An Analysis of Marketed Surplus and Price Spread of Okra in Western Uttar Pradesh
Journal Title: International Journal of Marketing and Technology - Year 2012, Vol 2, Issue 5
Abstract
The study was undertaken to analyze marketed surplus and price spread for Okra in Western Uttar Pradesh. Cluster sampling techniques was used to select the sample villages and respondents. Primary data were collected by personal interview of respondents. Simple statistical tools were employed to accomplish different objectives of the study. The marketed surplus of the small category of farms have slightly higher surplus than large, marginal and medium categories of farms. Their relative proportion was 95.31 per cent, 94.88 per cent, 94.85 per cent and 92.76 per cent respectively of the total production. The share of producer in consumer rupee is high in channel were there are less number of intermediaries. The marketing cost incurred by wholesaler in different channels were estimated 6.92 per cent,6.98 per cent and 8.29 per cent of the consumer price respectively and their corresponding net margins were 9.76 per cent, 10.13 per cent and 12.78 per cent of the price paid by the consumer.
Authors and Affiliations
Dr Gaurav Joshi
Keywords
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