An Assessment Of The Effect Of Customer Loyalty (Cl) On Product Life Cycle (Plc) In The Nigerian Market. (Case Of Selected Perfectly Competitive Products)
Journal Title: International Journal of Business and Management Invention - Year 2018, Vol 7, Issue 8
Abstract
This research study seeks to assess the effect of customer loyalty (CL) on Product Life Cycle(PLC). Customer’s repeat purchase for a particular product from an array of products is taken to mean customer loyalty. Consistent re patronage for a product is evidence of demand and means that the life cycle of the product in the market is favourable. The area of study is the Abeokuta metropolis, the capital of Ogun State and the area sampling technique was employed where three markets were selected for study. The use of questionnaire was adopted to solicit responses from one hundred and eighty respondents from these three markets. The study is a survey research while the Pearson Correlation Coefficient was employed to test three hypotheses. Findings revealed that customer loyalty significantly affect product life cycle. Secondly, product attributes or qualities significantly affect product life cycle. Thirdly, firms benefits significantly from product life cycle. Recommendations are that firms should closely monitor its product life cycle in the market place and strengthen product attributes or qualities that motivate customer loyalty in order to positively impact on its PLC.
Authors and Affiliations
Omoare E. O. , G. A. Adegbite, A. O. Opeoluwa, C. C. Onwuliri, A. A. Akinremi
Keywords
Related Articles
- EP ID EP401074
- DOI -
- Views 142
- Downloads 0
New Insights Of Shariah Maqashid Index As Determinant Of Tax Aggressiveness Level
The practice of tax aggressiveness refers to the practice of allowable tax planning and tax planning practices prohibited by the Taxation Act. This practice aims to minimize the income tax expense. The weakness of the pr...
Islamic Banking Vs Conventional Banking in Malaysia
The Islamic banking system is a newly developing financial system, which is an effective alternative to the conventional banking system. There is very little awareness of its distinguished structure and services that the...
A Descriptive Interpretation of the Relationship between Culture and Investment Decisions
he investment world is impacted heavily by a myriad of factors including interest rates, inherentrisks, income levels, and economic and politicalfactors. However, a noneconomic factor such as culture, alsodirectly or ind...
Effect Of Customer Orientation, Competitor Orientation And Organizational Learning Orientation To Customer Value And Excellence Competing On Mini Marke In Makassar City
The purpose of this research is to test and analyze the influence of customer orientation, competitor orientation, organizational learning orientation to customer value, and to test and analyze the influence of customer...
Servant Leadership and Job Satisfaction as Ancedents Organizational Citizenship Behavior on Educators
The purpose of this study is to identify the factors that encourage Organizational Citizenship Behavior (OCB) educators. Two independent variables can be identified are Servant Leadership and Satisfaction. Servant Leader...