An Empirical Study of Mobile Banking Services offered by Public and Private Sector Banks of Rajasthan
Journal Title: Scholars Journal of Economics, Business and Management - Year 2014, Vol 1, Issue 10
Abstract
The mobile money services are used as a source of financial inclusion from quite some time and popular at the metro-cities but lack of education is being a hurdle for its development. The other major problems for slow pace of these services may be Infrastructural facility, slow rate of adoption, Regulatory problem, Software and Technological problems, Less Educational awareness and High Transaction Costs. This study uncovers the factors responsible for low satisfaction of the customers related with mobile banking services. For the purpose of this study 10 Public sectors and 10 Private sectors bank’s consumer’s perception on mobile money services were gathered which was related with the various areas of their satisfaction with the broader hypothesis. The responses were gathered with a well draft questionnaire on five points Likert Rating scale corresponds to each chosen scale item. The Multivariate Regression Analysis was used with SPSS-19 software as a statistical tool with statistical significance at 95% confidence level. To identify key variables in Customer’s satisfaction the perception of the bank mobile money customers were sought in relation to 2 parameters of the satisfaction which has included Effort expectancy and Social influence. Keywords: Mobile Banking, Effort expectancy, Social, Rajasthan, Public Sector Banks, Private Sector Banks
Authors and Affiliations
Anil. K. Bhatt, Meenakshi Soni
Keywords
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