An Empirical Study on Exploring Relationship among Information Quality, E-satisfaction, E-trust and Young Generation’s Commitment to Chinese Online Retailing
Journal Title: Journal of Competitiveness - Year 2014, Vol 6, Issue 4
Abstract
The purpose of this study is to investigate the relationship among online retailing information quality, e-satisfaction, e-trust and young generation customer’s commitment in mainland China. The study variables have considerable importance in e-tailers performance. The data were collected based on a sample of 383 students from Chinese universities during the first quarter of 2014. We used confirmatory factor analysis (CFA) and structural equation modeling (SEM) to evaluate the hypotheses about the relationship among model constructs. Thus, all the hypotheses developed in the study were positively confirmed except one. Therefore, the investigated variables are reinforcing the theory and previous research in this field. This study reveals interesting implications of information quality, e-satisfaction, e-trust and customers commitment that are useful to both academicians and practitioners.
Authors and Affiliations
Muhammad Ziaullah, Feng Yi, Shumaila Akhter
Keywords
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- EP ID EP127022
- DOI 10.7441/joc.2014.04.01
- Views 149
- Downloads 0
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