An Empirical Study on External and Internal Employer Branding

Journal Title: International Journal of Research in Social Sciences - Year 2012, Vol 2, Issue 3

Abstract

Over the years, we‟ve spent a ton of time talking about employment branding. In its various aspects, employment branding is a key part of the equation for long term recruiting and talent management. This research reveals about the importance of Internal Branding and External Branding. Internal Branding is concerned with the current and potential employees‟ information about the employment experience and what is expected of them. External branding refers to branding which is done by using external sources and which may (or may not) require some investment in monetary or other forms.

Authors and Affiliations

Ms. Nehali Lalwani and Ms. Alpa Parmar

Keywords

Related Articles

EMPIRICAL ANALYSIS OF FINANCIAL DEVELOPMENT IN KENYA; DOES REMITTANCESMATTER?

Purpose: The purpose of this paper was to empirically analyze the effect of remittances on financial development in Kenya. Specifically, the study sought to establish the effect of remittances on domestic credit and se...

What attributes are important for travellers in destination selection? A Research on Eastern Black Sea region in Turkey

Tourism is one of the leading sectors in terms of contributing to the global GDP and world's total exports. The figure in Turkey was more spectacular. Turkey was the sixth most visited holiday destination in the world...

Violence Against Women : A Sociological study of Imaliya Bhanpur village in Mahmudabad Tehsil, Sitapur, Uttar Pradesh

Domestic violence or hinsa is one of the most common crimes against women which is inextricably linked to the perpetuation of patriarchal system in India. Women in Indian society have always been central issues of co...

http://www.ijmra.us/project%20doc/2017/IJRSS_OCTOBER2017/IJMRA-12419.pdf

Growing environmental issues need the attention of human being irrespective of age and position. Childhood is considered as the best period to inculcate environmental habits to create a sustainable future. Education ha...

The Role of Farmer to Farmer Extension for Rice Farmer Independence in Bogor

Farmer to farmer extension has considerable potential role in growing rice farmer independence because it has a strong social capital. The purpose of this study is to analyze the role of farmer to farmer extensionin i...

Download PDF file
  • EP ID EP19822
  • DOI -
  • Views 349
  • Downloads 20

How To Cite

Ms. Nehali Lalwani and Ms. Alpa Parmar (2012). An Empirical Study on External and Internal Employer Branding. International Journal of Research in Social Sciences, 2(3), -. https://europub.co.uk./articles/-A-19822