An Innovative B2C E-commerce Websites Selection using the ME-OWA and Fuzzy AHP
Journal Title: Annals of Computer Science and Information Systems - Year 2018, Vol 14, Issue
Abstract
Today internet has emerged as a huge marketplace of products and services for meeting needs of more than a million customers worldwide. It provides users a platform to access information globally in electronic form as well as in terms of business transaction, such as,e-payments, e-orders and e-booking etc. The advent of the internet has led to the establishment of electronic commerce. Today a large number of B2C e-commerce websites are available, which makes it difficult not only for the customers to find right product at right price, but also for a company to choose a better site for selling its product. Thus, there is need to rank e-commerce websites in B2C electronic commerce. The objective of this paper is to rank e-commerce websites on the basis of success factors, namely, System Quality, Content Quality, Usages, Trust, Customer Support, Online Customer Feedback and Personalization. Here we have used a two stage approach combining maximum entropy-ordered weighted averaging aggregation (ME-OWA) with fuzzy Analytic Hierarchy Process (FAHP) for choosing the best B2C e-commerce website.
Authors and Affiliations
Anu G. Aggarwal, Akash Sharma
Keywords
Related Articles
- EP ID EP568995
- DOI 10.15439/2017KM37
- Views 47
- Downloads 0
Benchmarking overlapping communication and computations with multiple streams for modern GPUs
The paper presents benchmarking a multi-stream application processing a set of input data arrays. Tests have been performed and execution times measured for various numbers of streams and various compute intensities meas...
An Adaptive Approach for image adaptive watermarking using Elliptical curve cryptography (ECC)
Elliptical curve cryptography (ecc) is a public key encryption approach based on elliptic curve idea that may be used to create quicker, smaller, and greater green cryptographic keys. Ecc generates keys through the house...
E-Assessment Tools for Programming Languages: A Review
Continuous Evaluation and feedback not only helps in improving learning of a student, but also acts as a constant motivator to put in more efforts. But then, feedback and assessment are very difficult and time consuming...
Deep Evolving Stacking Convex Cascade Neo-Fuzzy Network and Its Rapid Learning
A deep evolving stacking convex neo-fuzzy network is proposed. It is a feedforward cascade hybrid system, the layers-stacks of which are formed by generalized neo-fuzzy neurons that implement Wang--Mendel fuzzy reasoning...
Estimation of Intimacy Change in Team Using Vital Signs
In this research, we propose a method using vital signs, to estimate changes of the intimacy inside a team from interactions of team members in the same space. The method estimates both intimacy change between two member...