ANALYSIS AND ESTIMATION OF FACTORS THAT INFLUENCE THE DEVELOPMENT OF ENTERPRISES OF TRAVEL INDUSTRY IN PRECARPATHIAN REGION
Journal Title: Вісник соціально-економічних досліджень - Year 2018, Vol 1, Issue 65
Abstract
The article analyzes the main factors of enterprises development of Ukrainian tourism industry on the example of Precarpathian region. It is proved that the current situation in Ukraine and the military conflict in the East of the country do not only destabilize the general situation in the country, but also serve to increase the influence of destabilizing factors that negatively affect the development of tourism enterprises in Ukraine and in the Carpathian region. The dynamics of tourist flows in the Lviv Oblast in 2006‒2016 and collective accommodation are analyzed. The authors develop proposals for successful promotion of domestic tourism products in the context of creating of marketing and service networks on priority foreign markets, trading houses, business centers, technical centers on a joint stock basis with the help of creation of network of own representative offices, branches, subsidiary companies.
Authors and Affiliations
Liubov Kvasnii, Оresta Shcherban, Vasylyna Fedychyn
Keywords
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- EP ID EP372976
- DOI 10.33987/vsed.1(65).2018.87-94
- Views 94
- Downloads 0
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