ANALYSIS AND UNDERSTANDING OF KEY MARKETING CONCEPTS MARKETING ACTIVITIES ORGANIZED WITHIN THE FOOTWEAR INDUSTRY COMPANIES

Journal Title: Annales Universitatis Apulensis series Oeconomica - Year 2011, Vol 13, Issue 2

Abstract

Marketing in its hypostasis: optical and economic design, practice science and art, it appears and develops in the context of a competitive economy, as a necessity of business success. These considerations and not only determined us researching its direct steps: business to business, and to identify characteristics of marketing activities undertaken by companies in competitive markets. In this paper we follow, based on research carried out on a sample of 160 statistical units (footwear industry companies in Romania), issues related to understanding the main concepts of marketing and marketing analysis manager mentality.

Authors and Affiliations

Paştiu Carmen Adina

Keywords

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  • EP ID EP160888
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How To Cite

Paştiu Carmen Adina (2011). ANALYSIS AND UNDERSTANDING OF KEY MARKETING CONCEPTS MARKETING ACTIVITIES ORGANIZED WITHIN THE FOOTWEAR INDUSTRY COMPANIES. Annales Universitatis Apulensis series Oeconomica, 13(2), 662-669. https://europub.co.uk./articles/-A-160888