ANALYSIS BUSINESS ACTIVITY AS A SYSTEM EFFICIENCY OWN RESOURCES
Journal Title: Проблеми і перспективи розвитку підприємництва - Year 2013, Vol 1, Issue 5
Abstract
The subject of this study is the essence of the concept of «business activity», which is a multi-criteria. The aim of the article is to reveal the characteristic features of the notion of business activity, the rationale of species interactions enterprise activity and justification of an integrated approach to the assessment of business activity. Prerogative of business activity is to determine the intensity of economic growth. The study definition of «market activity of the enterprise» and «business activity» suggests that market activity - describes the activities of the company in the foreign market environment has a certain level of intensity and limited to a particular market and time and business activity related to internal factors in the development of the enterprise: turnover rate of material and financial resources of the enterprise during the same period, the rate of turnover invested in their capital, the analysis of the current assets and the rate of turnover of its accounts receivable, which allows to determine the level of efficiency of use of enterprise resources, find out the usefulness of investment company within the financial cycle, identify opportunities to strengthen the company's financial condition, its payment discipline and position in the equity markets, products and services. The results can be used to calculate the level of business activity in the industry. Concluded that from the optimal size and structure of current assets of the company, to ensure their own power sources and formation efficiency depends on the level of business activity, efficiency and end result of his work, which is especially important now, when in Ukraine in most enterprises still not completely solved the problem of optimizing the size of current assets.
Authors and Affiliations
Olga Anisimova
Keywords
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