ANALYSIS OF COMMODITY STRATEGY OF CORPORATE ENTERPRISES
Journal Title: ВЧЕНІ ЗАПИСКИ ТАВРІЙСЬКОГО НАЦІОНАЛЬНОГО УНІВЕРСИТЕТУ ІМЕНІ В.І. ВЕРНАДСЬКОГО СЕРІЯ: ЕКОНОМІКА ТА СУСПІЛЬСТВО - Year 2018, Vol 29, Issue 5
Abstract
The article deals with the questions of formation of effective commodity strategy of corporate enterprises. The level of development of the commodity strategy of the enterprises approaches to the estimation of the activity of the enterprise allowing substantiating commodity development strategies is determined. The main objectives of commodity policy, classification of commodity strategies, factors of macro, meso and micro levels influencing the development of the commodity strategy of corporate enterprises, tools for developing the product strategy of the enterprise are considered.
Authors and Affiliations
A. V. Derzhavska, P. V. Krush
Keywords
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- EP ID EP566718
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