Analysis of the influence of marketing environment factors on the development of non-Olympic sports in sports schools (on the example of sports tourism)
Journal Title: Slobozans`kij Naukovo-Sportivnij Visnik [Slobozhanskyi Herald of Science and Sport] - Year 2015, Vol 0, Issue 3
Abstract
Purpose: to determine the degree of influence of factors of macro- and microenvironment on the development of sports tourism in Kharkiv region. Materials and Methods: the paper uses the methods of analysis of literary sources and documents, system and organizational analysis, methods of marketing analysis (PEST and SWOT analysis), methods of mathematical statistics. The study was conducted in 4 children and youth sports schools of Kharkiv region, where it is cultivated sports tourism, only 124 respondents. Results: the degree of dependence of the functioning and development of sports tourism from the marketing environment. Conclusions: sport tourism is a relatively new socio-economic phenomenon. Promotion of non-Olympic sports, develop relevant marketing programs for their development is necessary to attract more children and teenagers to a systematic practice of physical fitness and sports activities.
Authors and Affiliations
Nataliiya Sereda| Харківська державна академія фізичної культури
Keywords
Related Articles
- EP ID EP4479
- DOI -
- Views 389
- Downloads 27
Using tools of classical dance technique for improving performance of turns young gymnasts
Purpose: in theory to work out and experimentally ground the methods of teaching of classic dance, sent to perfection of technical trade of implementation of turns gymnasts on the stage of base pre-treatment. Material an...
The analysis of efficiency of tactics of personal defense in basketball
Purpose: to define the efficiency of a game of the men's basketball team of high qualification with the use of personal defense. Material & Methods: games of the men's team of the Superleague "Khimik" of Yuzhnyi are cons...
Improving the training process of highly skilled bodybuilders in the preparatory period, general preparatory phase
Purpose: to improve the method of training highly skilled bodybuilders during the general preparatory phase. Material and Methods: the study involved eight highly skilled athletes, members of the team of Ukraine on bodyb...
Evaluation of psychophysiological condition of qualified footballers
Purpose:identify and analyze data on the psychophysiological state of qualified players of various football clubs using computer tests. Material: participated in the experiment skilled players: 21 players professional fo...
Appropriate norms of physical development of student's youth
Purpose: the determination of proper norms of physical development of student's youth. Material & Methods: the following indicators were used for the assessment of physical development of students: body weight, length of...