Analysis on Behaviors of Farmers in Agricultural Information Channel Acquisition and the Influencing Factors —Empirical Analysis Based on the Litchi Growers in Guangdong, Guangxi and Hainan
Journal Title: 广东农业科学 - Year 2018, Vol 45, Issue 12
Abstract
"Based on 150 sets of field survey data from the fixedly observed litchi growers in Guangdong, Guangxi and Hainan, the behaviors of litchi growers in agricultural information channel acquisition and the influencing factors were studied, from four aspects including individual characteristics of farmers, family characteristics, psychological cognition and policy environment, by using the binary Logit model. The result showed that the three main agricultural information channels of litchi growers in China were fruit bureaus, recommendation by relatives and friends and agricultural bureaus, and that the three least used channels were mobile phones, paternal families and agricultural sellers. Age of litchi growers, planting area, planting years, willingness to try e-commerce, degree of adoption of new technologies and number of technical guidance had a positive and significant impact on their agricultural information acquisition behaviors. Attempts at e-commerce business and willingness to cooperate with wholesalers/retailers had a negative and significant impact on their agricultural information acquisition behaviors. Accordingly, it is recommended to improve the cultural quality of litchi growers, determine their operation scale, enhance their psychological cognition and improve the policy environment of them."
Authors and Affiliations
Feng-xian SONG, Wen-e QI
Keywords
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- EP ID EP602800
- DOI 10.16768/j.issn.1004-874X.2018.12.023
- Views 49
- Downloads 0
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