ANALYSIS RELATIONSHIP BETWEEN PRODUCT RECALL AND CORPORATE REPUTATION

Journal Title: International Journal of Marketing and Technology - Year 2017, Vol 7, Issue 10

Abstract

In this study, it is investigated that the relationship between product recall and corporate reputation. A Questionnaire has been used in the research. There are two main scales. Product recall (Magno, 2012) and corporate reputation (Fornbrun et. al 1999) are scales. Data collected from Faculty of Economics and Administrative Sciences students. The outcomes demonstrate that there is a relationship between product recall and corporate reputation

Authors and Affiliations

Nihan OZGUVEN TAYFUN

Keywords

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  • EP ID EP19669
  • DOI -
  • Views 409
  • Downloads 19

How To Cite

Nihan OZGUVEN TAYFUN (2017). ANALYSIS RELATIONSHIP BETWEEN PRODUCT RECALL AND CORPORATE REPUTATION. International Journal of Marketing and Technology, 7(10), -. https://europub.co.uk./articles/-A-19669