Application of Internet Marketing in Effectiveness of Leading Non Governmental Organizations of India
Journal Title: Journal of Social Welfare and Management - Year 2019, Vol 11, Issue 2
Abstract
The whole world is facing problems on various dimensions of human existence such as; economic, social, environmental or security. Issues related to conflicts, natural and human made disasters, forced migration civil wars etc. are emerging at regular intervals at global scale, which leads to many problems some are man made and some natural in both cases human being are sufferers. Governmental help and efforts are not enough to address all issues. Here Non Governmental Organizations (NGOs) plays an important role in creating peaceful societies and help marginalized people or groups. The NGOs need help to channelize their cause and reach out the people in a very cost effective way and a very short span of time. Undoubtedly in all this internet acts as a marketing medium for NGO is a great help. While there are numerous studies on marketing of NGOs but there are few studies on how internet and its marketing allies can help NGOs. This study had used exploratory research paradigm and established the role of internet marketing for NGOs and its effectiveness. It was found that leading NGOs of India are using popular social media tools and its use is proportionately increasing according to their annual income and expenditure.
Authors and Affiliations
Shubhra Sinha
Keywords
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- EP ID EP654998
- DOI 10.21088/jswm.0975.0231.11219.6
- Views 90
- Downloads 0
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