Approach to Risks of Marketing Activity
Journal Title: Revista Romana de Statistica - Year 2012, Vol 60, Issue 4
Abstract
Risk is a phenomenon that should not be neglected in the decision-making process. It is a fact because there is uncertainty and the impossibility of predicting the exact time of its occurrence in otherwords, even if there is a particular risk likely to occur or occurs.
Authors and Affiliations
Dan NASTASE
Keywords
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