ART THEMES URBAN MARKETİNG POWER USED BY MOVIES
Journal Title: The Turkish Online Journal of Design, Art and Design (TOJDAC) - Year 2014, Vol 4, Issue 3
Abstract
These days specially urban marketing is getting important because of globolization. Modern cities are taking control of their countries, economical destiny. Specially urban marketing now, has to be strategical and sustainable. In today’s marketing area film and city marketing has got a direct relationship. Cities, now using movies as a marketing device. Films are creating their own reality. But that reality is in these days for city marketing useful and creating attractiveness. City related art themes using by movies. Movies using that art themes with a new way and in the end themes starting control cities images. This study mostly leveraged published literature in the field of urban marketing. Study aiming the semologically finding real meaning of art themes used by movies. Art theme and movie relationship creating by myth. Mythies and art themes marketing power is a big advantage for cities.
Authors and Affiliations
Gizem ÖZDEL
Keywords
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- EP ID EP159333
- DOI 10.7456/10403100/003
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