Assessing Marketing Strategies Dimensions for Small firms in Uttar Pradesh
Journal Title: International Journal of Business and Management Invention - Year 2018, Vol 7, Issue 9
Abstract
This study critically assesses the marketing strategies of Small Firms of Uttar Pradesh. As we know that, Small Firms are essential elements for growth and development of an economy being a generator of employment. Small Firms is also a booster for developing economy like India. This specific research location offers the opportunity to investigate about Small Service Firms existing in northern part of India because this region has a significant role in Indian economy. The research approach in this research paper is mainly qualitative; a case study method .Exploratory research design is used in the study. Stratified Judgmental sampling is employed for selection of sample. Result of study throws light on various measures of marketing strategies of Small Firms.
Authors and Affiliations
Dr. Vinay Kumar Yadav
Keywords
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