ASSESSMENT OF THE STATE AND IDENTIFICATION OF THE PROSPECTS FOR THE DEVELOPMENT OF THE AUTOMOTIVE ENTERPRISES IN UKRAINE
Journal Title: ВЧЕНІ ЗАПИСКИ ТАВРІЙСЬКОГО НАЦІОНАЛЬНОГО УНІВЕРСИТЕТУ ІМЕНІ В.І. ВЕРНАДСЬКОГО СЕРІЯ: ЕКОНОМІКА ТА СУСПІЛЬСТВО - Year 2018, Vol 29, Issue 3
Abstract
The article analyzes the activities of the car manufacturing enterprises of Ukraine in the period from 2009 to 2017. Political, economic, social and technological factors of influence on the automotive industry of Ukraine are considered. On the basis of external factors, a matrix of PEST analysis of the automotive market of Ukraine was formed. Within the framework of strategic planning, the opportunities and threats of the automotive industry in Ukraine are disclosed. As a result of the research, recommendations were developed to reduce risks and reduce the impact of threats on the automotive enterprises of Ukraine.
Authors and Affiliations
A. S. Seliverstova, S. M. Savchenko
Keywords
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- EP ID EP565288
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