Assossiative field of onomastic landscape (anthroponymic And toponymic components)
Journal Title: Записки з ономастики - Year 2018, Vol 0, Issue 21
Abstract
The article dwells on the study of the associative field of proper names, which are outstanding points of the onomastic landscape. The purpose of the article is to analyze verbal associative reactions given by the participants. The object of the research is the anthroponyms and toponyms that are present in the Ukrainian onomastic landscape. The subject of the study is the properties of the associative image of the proper names of the Ukrainian onomastic landscape. The methodology of our study includes conducting a free associative experiment and tracking the formation of associative gestalt of the onymic field. We outlined our task as to identify the essence of the semantic gestalt of the associative onymic field. The stimuli for the free associative experiment questionnaire became well-known names that are circulating in the Ukrainian segment of the Internet and in the modern cultural landscape. The personal names of Klitschko, Yulia Tymoshenko, Marusya Churai, Roksolana, Kyiv, Lviv are almost always in the center of public attention. Having investigated the associative fields of these stimuli, we came to the conclusion that their names are not only accents in the information landscape, but are cultural artifacts. Their associative field usually consists of one, two or three semantic gestalts.
Authors and Affiliations
Valeriia Yu. Neklesova
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