BASTAR ART : INSIGNIA OF CULTURAL BEQUEST AND MARKET APPREHENSIONS.
Journal Title: International Journal of Advanced Research (IJAR) - Year 2019, Vol 7, Issue 8
Abstract
The history of Indian handicrafts has been age old. Indian arts and artisans have astonished people from other countries of the world through their creations since a very long time. Bastar region of Chhattisgarh possesses excellence in creating exceptional artifacts along with a wide variety .The tribals of this region hold proficiency in creating various Bastar art products categorized as Bell metal or Dhokra Art, Wrought Iron art, Sisal art, Wooden art and the Terracotta art. There is an elevating demand of these products but in spite of that these products fall short in reaching the target audience and the artisans are striving to earn their livelihood due to the barriers in marketing, which in turn arises a need to identify the marketing opportunities and come up with apt strategy to resolve the existing issue. This research paper is intended to scrutinize the challenges in marketing of these products along with emphasis on the opportunities in this sector , also underlining the role of emerging media in marketing of these tribal products. It also presents a SWOT analysis of this segment along with emphasis on present market links and some of the existing government schemes.
Authors and Affiliations
Srishti Hemant, Ashok Pawar.
Keywords
Related Articles
- EP ID EP632445
- DOI 10.21474/IJAR01/9487
- Views 76
- Downloads 0
ANIMALS AS WEATHER-FORECASTING BIO-INDICATORS A CASE STUDY OF DIFFERENT COMMUNITIES OF BISHNUPUR DISTRICT, MANIPUR, NE INDIA.\"
The indigenous people of Manipur, particularly those confined in Bishnupur district, have vast applications of traditional knowledge predicting the weather forecast using bioindicators based on the behaviour of animals....
IMPACT OF PRIOR WORK EXPERIENCE ON ENTREPRENEURIAL INTENTION AND THEORY OF PLANNED BEHAVIOR IN CONTEXT OF PAKISTAN.
The present study aims to investigate the impact of prior work experience influence on the entrepreneurial intention in the context of Pakistan. Where 58% population lies in the age of 20-30 years, 45 % people hold maste...
INSILICO STRUCTURAL ANALYSIS AND DRUG DOCKING STUIDIES ON RIBULOSE -1, 5 BISPHOSPHATE CARBOXYLASE IN GRACILARIA EDULIS.
Seaweeds are used in many countries as a source of food, for industrial applications and as a fertilizer. The major utilization of these plants as food is in Asia, particularly Japan, Korea, and china, where seaweed cult...
EFFECT OF AZADIRACHTA INDICA A.JUSS. AND GYNURA PROCUMBENS (MERR.) LEAF EXTRACT COMBINATION TOWARDS FREE-RADICAL SCAVENGING ACTIVITY.
Introduction: The use of traditional medicine in Indonesia, especially those of herbal origin, is growing in response to the increasing price of the conventional medicine and the limited purchasing ability of the society...
REMOVAL OF PHOSPHATE IONS IN WASTEWATER BY COUPLING CHEMICAL TREATMENT- ACTIVATED CARBON TREATMENT: CASE OF AN URBAN WASTEWATER OF THE CITY OF YAMOUSSOUKRO (COTE D?IVOIRE).
This study focuses on the removal of phosphate ions from the method of co-precipitation in wastewaters of the city of Yamoussoukro. She contributes to various methods of struggle against the \'\' cancer \'\' of surface w...