Behavior changes and binding communication for Mediterranean littoral preservation. Controlling variables with an experimental approach

Journal Title: ESSACHESS - Journal for Communication Studies - Year 2013, Vol 6, Issue 1

Abstract

The action-research Ecogestes aimed at improving the communication strategy used by the « ambassadors of the sea » to promote Mediterranean littoral preservation behaviors among sea users. With an experimental approach, a new methodology was devised and its impact was evaluated. Throughout the presentation of this action-research, we will illustrate the way researchers chose to control experimental variables and reduce noise in observed effects.

Authors and Affiliations

Séverine HALIMI-FALKOWICZ| Maître de Conférences, IRSIC, Aix-Marseille Université, FRANCE, Anne BILLER| Doctorante, IRSIC, Aix-Marseille Université, FRANCE

Keywords

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  • EP ID EP9123
  • DOI -
  • Views 389
  • Downloads 23

How To Cite

Séverine HALIMI-FALKOWICZ, Anne BILLER (2013). Behavior changes and binding communication for Mediterranean littoral preservation. Controlling variables with an experimental approach. ESSACHESS - Journal for Communication Studies, 6(1), 45-55. https://europub.co.uk./articles/-A-9123