Behaviors in Using Social Networks and Application on Business Learning Enhancement for the Marketing Students
Journal Title: International Journal of the Computer, the Internet and Management - Year 2017, Vol 25, Issue 1
Abstract
The research objectives were to study students’ behaviors in using social networks and application on business learning enhancement for the marketing students, Kasetsart University, Kamphaengsaen campus. The samples were purposively selected from the third and fourth year of the marketing students of 62 students in academic year 2015. The research instruments comprised development of business learning enhancement through Facebook and questionnaires. The research results revealed that most of the marketing students were female, 72.58%. Most of them, 45.16% spent more than 5 hours per day connect to social network sites. They mainly connected at the dormitory and secondly at the University. The top three usages for connection were for music and movies, for chat and communication, and for searching information. In business usage, online buying, online payment and sell & promotion were at the lowest level ranked at number 8, 9, and 10 respectively. The student’s attitude towards social network was in overall at high level (3.68). The top three aspects were as follows; technology helps speed things up (4.23), huge knowledge resource (4.21) and learning and working tools (3.89). Concerning Students’ satisfaction with social network application in business learning enhancement in overall showed at high level (3.60). Their highest aspect was for sending message to learners (3.85). They used LINE as number one social network service and Facebook as the second followed by Twitter, Instagram and Skype. In conclusion, most students spent much time up to 5 hours daily on social network mostly for entertainment. Online learning and business have to be encouraged for students to use social networks in an effective way.
Authors and Affiliations
Chusak Narkprasit
Keywords
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