Big Data in Retail Management
Journal Title: International Journal of Innovative Research in Computer Science and Technology - Year 2014, Vol 2, Issue 4
Abstract
Retailers are progressively more looking to find actionable perceptions into their data. Retailers generate large amount of data across their supply chain and at the same time digital customer and social media occurrence is feeding massive volume of data. The analysis of this huge volume of Big Data provides a great prospect for retailers. Using Big Data they can maximize the potential of these disorderly trends and succeed in the competitive marketplace. This paper explores how Big Data is becoming the key retailer can adopt to capitalize on their revenue.
Authors and Affiliations
Garima Shrivastava, Ujwala Thakur
Keywords
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