Bonsai's Marketing Strategy Centers on Creating Customer Value
Journal Title: Journal of Economics, Finance and Management Studies - Year 2024, Vol 7, Issue 06
Abstract
This paper contributes to a different marketing approach on how to describe value from the customer's perspective. This research examines value-based pricing by highlighting a customer-centric approach with a focus on customer value creation to explore what this literature can convey in achieving success. The research locus is the research object of the Jombang Bonsai Community FB community which has 16,645 members. with consideration: Members of the Jombang Bonsai Facebook Community Trust; Own a bonsai plant business; Join the community for at least 2 years. The qualitative approach carried out through the data analysis technique used is the Manual Data Analysis Procedure (MDAP), from the results of interviews accompanied by triangulation of sources and theories to produce findings on customer-centred approach marketing strategies including Price Formation: Product and Services, Authorization Use, Resource Access, Benefit Claim Rights, Buyer Type, Availability, Use, Results, Economic Success. As well as Mechanism Policies: Quantity, Price Formation, Price Conditions, Price Discrimination, Product Characteristics, Customer Identity, Transaction Forms, Market Laws.
Authors and Affiliations
Qotrunnada Wahdaniyah, Chusnul Rofiah
Keywords
Related Articles
- EP ID EP736594
- DOI 10.47191/jefms/v7-i6-11
- Views 32
- Downloads 0
Economic Growth and Financial Deepening – A Case Study of Nigeria
The study examined Economic Growth and Financial Deepening – A Case Study of Nigeria. The study employed the Variance Inflation Factor (VIF) to test the presence of multicollinearity in the model, Augmented Dicky Fuller...
Internal Audit and Securisation of Public Funds: A Study in the Cameroonian Context
The objective of this research work is to show the influence of internal audit on the security of public funds within public companies. Thus, the data were collected with the help of a questionnaire from 35 public compan...
Efficiency Analysis of the Traditional Market in Surakarta: Application of Data Envelopment Analysis Methods
This research aims to analyze the efficiency level of eight traditional markets in Surakarta before, during and after the COVID-19 pandemic, using the Data Envelopment Analysis (DEA) method. Primary data that has obtaine...
Improving Performance Based on Competency, Work Discipline and Leadership at the Bondowoso Regency Regional Revenue Agency
Every organization, whether government-owned or private-owned, is required to continue to improve its performance in line with increasing competition in all lines of business. This research is aimed at analyzing and dete...
The Effect of Good Corporate Governance (GCG) and Corporate Social Responsibility (CSR) Disclosure on Company Value with Profitability as Moderating Variables
This study aims to analyze the effect of Good Corporate Governance (GCG) and Corporate Social Responsibility (CSR) disclosure on firm value with profitability as a moderating variable. This type of research is associativ...