Book Review

Abstract

Review of the book "Marketing w erze technologii cyfrowych. Nowoczesne koncepcje i wyzwania" [Marketing in the Era of Digital Technologies. Modern Concepts and Challenges] Editors: Bogdan Gregor, Dominika Kaczorowska-Spychalska PWN Publishing House, Warsaw 2018.<br/><br/>

Authors and Affiliations

Lechosław Garbarski

Keywords

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  • EP ID EP518310
  • DOI 10.7206/jmba.ce.2450-7814.244
  • Views 163
  • Downloads 0

How To Cite

Lechosław Garbarski (2018). Book Review. Journal of Management and Business Administration. Central Europe, 26(4), 89-93. https://europub.co.uk./articles/-A-518310