]{Brand-oriented management: features and perspectives on Ukrainian market
Journal Title: Економічний вісник університету - Year 2016, Vol 1, Issue 29
Abstract
The subject of research is a set of theoretical, methodological and applied principles of marketing support innovative adaptation of the brand of service industries enterprise. The aim is to develop the scientific and methodological foundations of brand-oriented management as a modern type of management innovation. Systematic, comparative and retrospective analyzes were applied during carrying out of research. The main attention is focused on the specifics of the practical application of innovative techniques and methods for building brand-oriented management. The modern conditions of doing business in the telecommunications industry in Ukraine and technical and technological features of enterprises from provision of communication services were taken into account. Research results have practical value to the enterprises of the telecommunications market. Practical recommendations on the use of innovative brand management company were developed. It was proved that the «soft» compete by building strategic alliances with manufacturers of consumer goods will contribute to strengthening the market position of the brand enterprises, expansion of commodity supply and, ultimately, strengthen market competitive position of the company. The complex of alternative measures for implementing the strategic partnership between enterprises of telecommunications industry in Ukraine was developed
Authors and Affiliations
Anastasia Mohylova
Keywords
Related Articles
- EP ID EP176788
- DOI -
- Views 116
- Downloads 0
Organizational-economic mechanism of investment projects of industrial enterprises: essence, approaches to the definition
In recent years, due to economic and political instability in the country, at industrial enterprises there is a tendency to decrease of investments by investors and, accordingly, reduced the volume of investment resource...
Інноваційно-інвестиційне забезпечення потенціалу стійкого розвитку аграрних підприємств
Предметом дослідження є теоретичні й практичні аспекти формування, використання та відтворення потенціалу стійкого розвитку аграрних підприємств на засадах інноваційно-інвестиційного забезпечення. Метою роботи...
Modeling as a method of accounting synthesis and analysis of economic efficiency of resource use
Subject of work: modeling business processes by means of information systems in terms of enhancing the quality requirements of the enterprises, farms and cooperatives. Objective: To develop and justify the method of acco...
Фінансування освіти в Україні
Актуальність теми дослідження. Фінансування освіти в Україні було і залишається актуальним питанням сьогодення. Зараз на часі важливими є питання проведення реформ у системі освіти, створення владою передумов для раціона...
Etnomanagement as part etnoeconomy
Recently intensively etnoeсonomy - the science of the economic behavior of the features of different ethnic groups. Given that management is an essential part of the system of social reproduction, it seems highly relevan...