Branding in Urban Health Management: Overview of an Emerging Literature
Journal Title: International Journal of Academic Research in Business and Social Sciences - Year 2018, Vol 8, Issue 4
Abstract
Today, creating healthy cities has become the major challenge for both urban governance and public health management. Public health in urban context can be achieved through creative and new approaches such as social marketing and health branding. This review is aimed to introduce the application of health branding as a rather new but highly important approach to public health and an effective tool for preventive programmes of public health management. Branding strategies work particularly well in health campaigns that seek to spread awareness about the health issue. Adoption of branded ‘‘healthy lifestyles’’ increases the probability that individuals will engage in health promoting and disease preventing behaviours. Branding help health management with the mix of interventions and a planning model in order to change social norms and behaviours. In developing countries such as Iran, utilization of branding strategies in health management systems and services is really new and the true potential of social marketing branding has yet to be realized.
Authors and Affiliations
Dorna Asadi, Vida Keshtkaran
Keywords
Related Articles
- EP ID EP560699
- DOI 10.6007/IJARBSS/v8-i4/3996
- Views 91
- Downloads 0
Brand Relations in Social Media: A Research on Turkish Dairy Sector
Social media enables companies to promote their brands and products on online social platforms. Companies can create brand pages on social networking sites to develop consumer–brand relationships. There is a little resea...
Inflationary Trend and its Impact on Nigeria Stock Exchange Market
In this study, Inflationary trend was explored to determine its impact on Nigeria Stock Exchange Market. Only secondary source of data was used for this research work. Four (4) variables were used to validate the reliabi...
Fuzzy Delphi Method for Content Validation of Integrated Science Process Skills Instrument
The purpose of this paper is to obtain expert consensus on the writing of relevant items which allied their competency indicators of integrated science process skills. There are five constructs of integrated science proc...
Big Five Personality Characteristics: An Exploratory Study on Bumiputra SMEs in Malaysia
Big five personality characteristics have proved to be a germinal personality theory providing insight scientifically into the causal factors that mold a person’s capabilities and bearing towards a purpose. However, in s...
Troubling Job Demands at Work: Examining the Deleterious Impact of Workload and Emotional Demands on Work Engagement
The present study attempted to study the impact of job demands including workload and emotional demands on employees` work engagement. The study sampled bank employees from the large six banks in Pakistan. A total of 537...