Branding Strategy in Fact Segment Global and Indian Perspective
Journal Title: IOSR Journals (IOSR Journal of Electrical and Electronics Engineering) - Year 2018, Vol 13, Issue 3
Abstract
In a global economy subject to changing dynamics and ever increasing competition, the role of brands has never been greater. They serve as a route map for purchasing behaviour and when managed well, are able to accrue significant value to their owners. The value to businesses of owning strong brands is widely acknowledged. Therefore brands that can keep their promise are able to build loyal consumers who become faithful buyers over a long period time. Thus brands with their ability to generate income, are productive assets and hence the importance of brands in the business world cannot be denied. Brands can generate high quality earnings which have an impact on the overall performance of the company and thus influence the shareholder value.
Authors and Affiliations
P. SIVASANKARI
Keywords
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- DOI 10.9790/1676-1303023637.
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