Branding: the use of features internet–technologies and information systems of the enterprise
Journal Title: Формування ринкових відносин в Україні. Збірник наукових праць - Year 2017, Vol 1, Issue 1
Abstract
In article represents results of research of features about usage the Internet–technologies and information systems of the enterprise in the branding. Proposed the modern concept of branding, which is based on the use of emerging Internet–technologies and optimum infrastructure of enterprise information systems.
Authors and Affiliations
I. BOLOTINA, O. SHAPOVAL, K. SAVKOVA
Keywords
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