Business Process Management As a Strategy to Implement Organizational Innovation
Journal Title: Journal of Emerging Trends in Marketing and Management - Year 2016, Vol 0, Issue 1
Abstract
Nowadays companies need to innovate products and services in order to create value for customers, reduce costs and improve business performance. An initial analysis of the organizational structure is essential, ensuring the adjustment to market needs through the redefinition and monitoring of business processes. Innovation is not only technological or digital, but also organizational. In fact the concept of technology can be interpreted more broadly, recognizing that “technology” is incorporated in all activities of the business system. To realize an organizational innovation, a winner strategy can be adopted to secure the survival of companies, in terms of productivity growth and cost reductions. Business Process Management is a methodology that provides an approach to process improvement, making it possible to pass from an uncooperative to a synergy strategy. Thanks to the adoption of Business Process Management methods, supported by specific software tools and the use of new ICT technologies, it is possible to streamline the operations management, identify risk indicators and performance and ensure the rapid adoption of corrective policies and improvements. This paper provides academic support by focusing on the approach of improvement, from an integrated and comparative perspective, with the methodology of Reengineering; this has emerged from the literature as a significant number of studies pay more attention on the Reengineering approach. From a practical point of view, this paper aims to provide an effective contribution by proposing an example of business process management analysis according to a perspective of improvement, demonstrating the usefulness and potential of this method.
Authors and Affiliations
Fabrizio Baldassarre, Francesca Ricciardi, Raffaele Campo
Keywords
Related Articles
- EP ID EP265731
- DOI -
- Views 131
- Downloads 0
Assessment of Communication Effects: Cultural Events in Varna, Bulgaria
In recent years, interest in the creative industries has grown globally in the context of current trends in consumer behavior. The public interest in creative activities in Bulgaria has also grown, as evidenced by the de...
On and Off-line Purchase Intention: the Role of Brand Trust as Moderator of Risk Perception
Interpersonal trust is considered a risk moderator in choice under uncertainty (Einhorn, Hogarth, 1988) so it can help people to make decisions otherwise considered too risky (Galli, Nardin, 1997). Specifically, trust ha...
Cross-functional Working: Some Thoughts about the Third Market Orientation Component Implementation
During the last 15 years, businesses, technologies, business models have become much more complex. Business environment will continue to grow, becoming more complex and volatile, providing new opportunities for companies...
Emerging Trends within the Public Sector in Flanders: Towards a Self-organising Centre of Government
Changes in the socio-economic environment of the public sector challenge their internal management. Increasingly, organisations perform their managerial tasks in a result- oriented way, often by introducing private secto...
Experiential Marketing and Advertising Efficiency – a Marketing Experiment
The present paper describes a marketing experiment which studied the influence of music on advertising. It was shown that with the help of music, ads can be viewed for longer periods, demonstrating once again that humans...