Business Storytelling and Leadership in the Insurance Companies from Romania
Journal Title: Manager Journal - Year 2013, Vol 18, Issue
Abstract
The research addresses a new concept introduced into the managerial practice of the insurance industry from Romania and it aims to test the hypothesis that success, performance and competitiveness of the organizations in the insurance industry depend also on the quality of the leadership and the leaders’ ability to use storytelling, taking into account the intangibility of the insurance products. The main tool that this exploratory, qualitative research has used is the structured interview with three target groups, which we considered to be relevant: CEOs/managers of insurance companies and insurance brokerage firms, public relations specialists and economic journalists. The results of our research endeavours may be of interest for both the managers, employees and communication specialists in the insurance industry and the business world in general, for which the introduction of storytelling in the leadership practices might increase the attractiveness not only for employees, but also for stakeholders and customers.
Authors and Affiliations
Viorica Paus, Dana Dobre
Keywords
Related Articles
- EP ID EP442559
- DOI -
- Views 94
- Downloads 0
Smart Specialization Concept with Some Evidence for the Regional Development in Romania
The aim of this article is to study the concept of Smart Specialization and to explore some evidences of how it is implemented in the regions from Romania. The concept refers to investments in knowledge activities and no...
Beyond Charismatic Leadership: The Case of Jack Ma
The twenty-first-century business world requires a new leadership paradigm based on elements such as vision, extra effort, commitment and pro-action. Consequently, the leaders should be not only visionary and positive, b...
Considerations On European Union Institutional System
The present paper aims to analyse, using logical analysis, the institutional system of European Union. The purpose of the paper is to provide a logical model for the institutional system of European Union, From methodolo...
Forensic accounting as Panacea to the challenge of crime and violence in the Caribbean
Crime and violence are development issues in the Caribbean. The proliferation of crimes and violence in the Caribbean nations has been a growing concern. This paper presents the worldwide emerging discipline of Forensic...
Transformational Approach To School Leadership: Contribution To Continued Improvement Of Education
Over the last decades, an impressive number of conceptual models in the field of educational leadership have emerged; contingency or trait theories, situational, instructional, shared or distributed school leadership app...