Buying Attitudes of the College Studentstoward Fast Foods In Lunglei Town, Mizoram
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 8
Abstract
Fast foods have become more popular today due to accessibility, taste, low price, convenience, variety of items, busy working schedule and so on. Fast food refers to food that can be served ready to eat. Fast foods are popular among young generation due to modernisation and globalisation. This article is aimed at understanding the buying attitudes of fast foods among college students in Lunglei town in Mizoram, a small state in North East India. The data were collected by administering a structured questionnaire from the sample of 150 college students. The sample was drawn equally from three colleges in Lunglei town. The study found significant differences among the male and the female respondents in respect of consumption habits of fast foods. More number of female respondents were in the habit of eating fast foods compared to their male counterparts. Furthermore, the female respondents were found to be spending more money on average.
Authors and Affiliations
R. Lalnunthara, Nvr Jyoti Kumar
Keywords
Related Articles
- EP ID EP412391
- DOI 10.9790/487X-2008060109.
- Views 71
- Downloads 0
Assessing the Status of E-Banking and its Effect on Employees’ Job Satisfaction in Commercial Bank of Ethiopia, Hawassa City Branches, SNNPRS, Ethiopia
Banking plays a vital role in the economy of any country. In Ethiopia, most of the Banks have deployed IT to transform their processes in to an e-based service. In line with this the study has been carried out to assess...
Innovation and Micro and Small Enterprises Growth Performance: Evidence from Kenya
The role that innovation can play towards the growth and survivalof an enterprise continues to gain credence as better indicators of enterprise innovativeness come to the fore. In spite of this growing body of knowledge,...
Study on Servequal Gap Analysis and Quality Excellence in Travel Industry
SERVQUAL Gap Analysis is important to measure the service quality in the organizations. The five SERVQUAL dimension are; Tangibles, Reliability, Responsiveness, Assurance, Empathy. SERVQUAL Gap Analysis made an attempt t...
Effect of BODABODA Business on Rural Transport System in MERU County, Kenya
It is in public knowledge that youths are the most adversely affected by unemployment due the current economic crisis in Africa and the world at large, this has led youths to engaging in various businesses to earn a livi...
Use of Customer Satisfaction in Total Quality Improvement of Malaysian Automotive(Car) Manufacturing Industry
Customer satisfaction and total quality improvement is a great apprehension in every industry of the world. In highly competitive automotive manufacturing industry the success and smoothness of the business depends on cu...