CHALENGES FACE BY MANUFACTURING SECTORS (CASE STUDY COMMUNICATION ASSOCIATE INTERNATIONAL)
Journal Title: International Journal of Marketing and Technology - Year 2017, Vol 7, Issue 10
Abstract
Communication Associates was formed in 1982 with an aim of manufacturing attenuators and cable equalizers used in cable and television industries. It is recognized and respected in the industry as an emblem of quality, reliability and service. Though the company has been facing some financial difficulties that originate from increased competition and technological changes, it has future plans to extend its manufacturing capabilities in Asia and in other parts of the world. Through a dedicated and responsible work force, the company has been able to make good on its main goal of meeting their customers’ needs in regard to quality and time of delivery. Many customers in the cable industry recognize the company's cable products since they have established a solid niche. The company is able to access information from their major customers; therefore, they are always aware of and prepared for the kind of order to expect. The company uses both process and batch production depending on the product. These products undergo similar processes in molding and testing with minimum adjustments being made during change over. The company uses JIT as a tool to measure orders and inventory. This, for the most part has helped the company deliver ordered products on time.
Authors and Affiliations
Waweru Josphat
Keywords
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