CHARACTERISTICS OF MODERN INTERNET BRANDING IN UKRAINE
Journal Title: Економіка розвитку - Year 2014, Vol 69, Issue 1
Abstract
Topicality and modern features of Internet branding in Ukraine were justified. Semantic analyses of the concept "Internet branding" was conducted and the author's definition was offered. Categories and types of branding in the Internet were generalized, and its advantages, failings and errors were highlighted. The necessity for the use of Internet branding in the modern marketing of Ukrainian enterprises is stressed. The dynamics of electronic commerce in Ukraine was analyzed as the most widespread category of Internet branding. The causes of Ukrainian customers' transition to the on-line mode were investigated and the number of people in Ukraine, who made purchases or sold over the Internet for the period of 2010 – 2012, is given. Foreign experience and world tendencies in the use of Internet branding are described. The difference between traditional and Internet branding is elucidated.
Authors and Affiliations
O. Nebylytsia , K. Timonin
Keywords
Related Articles
- EP ID EP131482
- DOI -
- Views 106
- Downloads 0
PECULIARITIES OF NON-LINEAR DEVELOPMENT OF UKRAINIAN ECONOMY: CAUSES AND TENDENCIES
One of the causes of non-linear development of the economies of transitional, post-socialist and developing countries is the rapid increase of public debt and the phenomenon of inflationary economic growth. Transitional...
THE IMPACT OF THE WORLD ECONOMIC CRISIS ON THE ECONOMIC DEVELOPMENT OF UKRAINE
The problem of the impact of the global economic crisis of the year 2007-2010 on the Ukrainian economy has been investigated. The impact of the global economic crises on the global economy and economic and political tran...
DETERMINING THE INDEXES OF ESTIMATION OF THE PROCESS OF MANAGING RAW MATERIAL STREAMS AT A COKE-CHEMICAL ENTERPRISE
Technological features of a coke-chemical enterprise, such as continuous character of technological process, explosion and fire hazard, unsatisfactory state of basic aggregates, the direction of material stream motion wh...
THE PARADIGM OF THE STATE REGULATORY POLICY
Modern realities of the domestic economy define the need to explore trends, select tools and form mechanisms of regulatory policy. All this determines the expediency of studying the concept of regulatory policy, the ways...
МОДЕЛЬ ОЦІНКИ РІВНЯ РОЗВИТКУ ПЕРСОНАЛУ ПІДПРИЄМСТВА
Проаналізовано значення розвитку працівників як провідного та невід’ємного напрямку стратегічного управління персоналом. Визначено необхідність оцінки професійно-кваліфікаційного рівня працівників. Розглянуто сутність ін...