CLASSIFICATION OF COMPETITIVE ADVANTAGES OF ENTERPRISES OF RETAIL TRADE
Journal Title: Економічна стратегія і перспективи розвитку сфери торгівлі та послуг - Year 2018, Vol 2, Issue
Abstract
Managing competitive advantages at all stages of their lifecycle should be based on the specific classification that would fully satisfy the demands of this process. Scientists strive to give practitioners a "universal" classification of competitive advantages, which is often accompanied by ignoring the specifics of a particular branch of economy, the type of activity or business processes of enterprises. It results in the lack of systemicity and integrity in the study of this category. This complicates the processes of formation, evaluation, implementation and development of competitive advantages by retailers. The shedy of essential characteristics and properties of competitive advantages revealed their multifaceted nature, multidimensional manifestation and heterogeneity. They differ in their nature, sources of formation, duration of action, sphere of manifestation and other characteristics that requires their grouping. The research of the existing approaches of foreign and domestic scientists to the classification of competitive advantages allowed to distinguish two of its directions. The first characterizes the content of the typology of competitive advantages. The second takes into account the specific features of retail trade. The first direction of classification we supplemented with the following features: active stages of the life cycle; degree of risk; the pace of change. In the second direction, the signs of classification of the competitive advantages of retailers reflecting the specifics of retail trade are highlighted. They include the object of the proposal by the elements of entrepreneurial activity of business entities; organizational form of trade; trading format; type of competition; the degree of competition development depending on market coverage; orientation to the level of the price segment; directional; commodity specialization depending on the type of trading service. The proposed classification contributes to the systematic vision of the competitive advantages of retailers.
Authors and Affiliations
Анатолій Волосов
Keywords
Related Articles
- EP ID EP452879
- DOI 10.5281/zenodo.2535266
- Views 147
- Downloads 0
СУЧАСНІ ПІДХОДИ ДО ПЛАНУВАННЯ КОМПЛЕКСУ МАРКЕТИНГУ БАНКУ
Розглядаються особливості розробки продуктової, цінової, дистрибуційної та комунікаційної стратегій у процесі планування комплексу маркетингу банку, їх вплив на цільовий ринок, обґрунтовуються шляхи їх подальшого вдоскон...
FORMATION OF POSITIVE COMMUNICATIVE SYSTEM DURING TRAINING
The definition of the positive communicative system and substantiation of the aspects which affect on its formation are determined. Features of formation and manifestation of the need for positive attitude and those feat...
РОЗВИТОК ТЕОРІЇ КОНКУРЕНТНИХ ПЕРЕВАГ
Розглянуто становлення і розвиток теорії конкурентних переваг як результат еволюції наукових теорій і концепцій. Виділено чотири етапи процесу формування методологічного базису загальної теорії кон...
VISUAL MODELING IN SCIENTIFIC RESEARCH, THE DEVELOPMENT OF FOREIGN LANGUAGES AND ON PRACTICAL TRAINING
The method of visual modelling of complex process in teaching, management and strategic management is elaborated. Visual and corporal modeling is an effective method of quick teaching including skills and trainings. The...
ОРГАНІЗАЦІЙНО-ЕКОНОМІЧНЕ ЗАБЕЗПЕЧЕННЯ ФУНКЦІОНУВАННЯ ТУРИСТИЧНОГО ПІДПРИЄМСТВА
Узагальнення теоретичних положень щодо визначення поняття «організаційно-економічне забезпечення» дозволило сформулювати суть поняття «організаційно-економічне забезпечення функціонування підприємства», щ...