COMMUNICATION IN THE COMPANY: THE BRAND-LINGUAL ANALYSIS
Journal Title: Науковий вісник Херсонського державного університету. Серія «Перекладознавство та міжкультурна комунікація» - Year 2018, Vol 2, Issue 1
Abstract
The article deals with the analysis of the brand-lingual features of the communication in the company. The analysis refers to the type of communication, which is used in the worldwide company „AIDA Cruises“. The focus of this research is linguocultural aspect of the chosen mark.
Authors and Affiliations
O. V. Sardak
Keywords
Related Articles
- EP ID EP493740
- DOI -
- Views 70
- Downloads 0
HONORARY PROFESSIONAL TITLES IN GERMANY: LINGUISTIC AND EDUCATIONAL ASPECTS
The article deals with the problems of honorary professional title in Germany. In German language there are words “Meister” and “Oberingenieur”. These words may have various meanings. In some cases they can mean also hon...
METAPHORICAL PERSONIFICATION OF THE IMAGE OF THE WIND IN J. R. R. TOLKIEN’S TRILOGY "LORD OF THE RINGS"
The paper studies the peculiarities of metaphorical personification of the image of the wind in J.R.R. Tolkien’s trilogy "Lord of the Rings." Comprehensive linguistic and stylistic analyses of the novel enabled to establ...
FUNCTIONAL-SEMANTIC FIELDS OF EVALUATIVENESS, EMOTIVENESS, EXPRESSIVENESS, AND RELATIONSHIP BETWEEN THEM
The article deals with the problem of differentiation of the categories of evaluativeness, emotiveness and expressive¬ness, the solution to which is presented in the form of analysis of the corresponding functional-seman...
LINGUISTIC AND PRAGMATIC PECULIARITIES OF THE TACTICAL AND STRATEGIC ORGANIZATION OF NOBEL PRIZE WINNERS’ AUTOBIOGRAPHIC DISCOURSE
The article is devoted to the study of strategic and tactical peculiarities of the discourse of Nobel Prize winners’ autobiographies. The global strategy of self-affirmation as well as the means of its realization аre an...
SPECIFICITY OF THE THEMATIC ORGANIZATION OF THE ENGLISH-LANGUAGE CHILDREN’S POETIC DISCOURSE
The article reveals the thematic organization of English-language children’s poetic discourse. Based on the analysis of illustrative material, linguistic means of the basic concept’s representation of children’s poetic d...