COMMUNICATIVT ASPECTS OF E.SVERSTYK: STRATEGY, TACTICS, INFLUENCE
Journal Title: Проблеми сучасного літературознавства - Year 2016, Vol 0, Issue 23
Abstract
The article is sanctified to research of communicative aspects of publicism of E. Sverstyuk: strategies, tactician, will influence. Collection of publicism texts of E. Sverstyuk became the object of attention the "Prodigal sons of Ukraine"in that by an author the row of problems was broken : depreciation of word, comprehension of role of the Sixtiers and dissidents in forming of Ukrainian history and culture, freedom of idea, self determination of Ukrainians in a period independence, speculations by ideasand values, problems of the Ukrainian church. Apublicism of this collection is a synthesis of social activity of E. Sverstyuk-disident, spiritual leade, figure of Ruhand work, that combines the journalistic, scientific and artisticgoing near expression of individual idea. Distinguish two communicative strategies: 1) basic are activations of thinking; 2) auxiliary is forming of new position. They demonstrate purposeful influence, that comes true mainly by an address to eternal truths, argumentation, emotions andothers like that. The influentialness of authorial communicative strategies is assisted by a straightforwardness, sharpness, conciseness, actuality, artistic value, subjectivity, expressivity, emotionality. Forms of realization of strategies: scale, historical projection. He aims to compel a reader audience to over estimate history, surroundingreality, revise values, think of the future, emotionally and morally to improve. Such aims are arrived at by differen ttacticians, communicative motions, technicians of NLP, presence of powerful human factor and to manipulate tactician, realized by cultivation of Christian faith in Ukrainians, demonstration of own deep faith and nationalistic persuasions.
Authors and Affiliations
Alla Kovalenko
Keywords
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