Community-based enterprise export strategy success: Thailand’s OTOP branding program
Journal Title: Business and Economic Horizons - Year 2017, Vol 13, Issue 3
Abstract
Thailand’s One Tambon One Product (OTOP) branded handicraft and food export program in 2016 reached nearly US$3billion, with products coming from approximately 6,000 community-based enterprises (CBE) and small-medium enterprises (SME) countrywide. The OTOP movement is a global program, with communities in China, Malawi, South Africa, Thailand, Laos, and the Philippines. This study examined the influences of perceived quality, competitiveness, trust, and distribution satisfaction on entrepreneurial export performance strategy using the OTOP product brand. Structural equation modeling used LISREL Version 9.1 to conduct a confirmatory factor analysis and test the hypothesized inter-relationships on the variables influencing export performance strategy. Results showed that product quality, trust, distribution capability, and competitiveness are important factors influencing export performance strategy. It was also interesting to note that the majority of the 500 entrepreneurs (94.4%) either owned or worked in groups that had 50 or less employees.
Authors and Affiliations
Vipada Sitabutr, Samart Deebhijarn
Keywords
Related Articles
- EP ID EP450804
- DOI 10.15208/beh.2017.27
- Views 48
- Downloads 0
Methodological approaches to assessment of the efficiency of business entities activity
The management of stable development of business entities requires the improvement of methodological approaches regarding their efficiency assessment. We think that the efficiency assessment should conduct a comparative...
Antecedents of burnout and its relationship to internal audit quality
This paper presents an assessment on the effect and consequences of burnout as a factor impacting premature sign-offs (PMSO) among internal auditors. Hence, questionnaires were sent to 187 internal auditors from Jordan t...
Economic impact of the change in tax rate on small enterprises of manufacturing and construction sectors: Evidence from Russia 2006-2014
The hypothesis about positive influence of lower tax rate was tested on the Russian small businesses of construction and manufacturing sectors. The period from 2006 to 2014 includes the three-year gap, during which the n...
Efficiency as a new ideology of trust-building corporate governance
This paper seeks to examine the mainstream theories of corporate governance in an attempt to suggest that efficient corporate governance has no logical claim to “objectivity” and not always contribute to trust-building....
Analyzing entrepreneurial orientation impact on start-up success with support service as moderator: A PLS-SEM approach
This paper examines the Start-up Success of Spin-off and Symbiosis Company (SSC) using Entrepreneurial Orientation (EO) and Support Service. Notwithstanding the extensive study on start-up firms and Support Service, ther...