COMMUNITY-TASTE PRINTED ADVERTISEMENT DESIGN STYLE DESIGNED BY DIGITAL PRINTING BUSINESS PERFORMER
Journal Title: Asian Journal of Management Sciences and Education - Year 2017, Vol 6, Issue 4
Abstract
The development of printed technology facilitates the people in performing printing activity. The development of offset engine into digital printing makes the work more practical, and the product more varying and better, so that the demand for offsetting service increases in the society. Printing digital business performers cater to not only printing service but also design service according to the people’s order to promote their product. The public’s increased enthusiasm leads to the digital printing business to flourish, for example, in Malang City. What is design style the people prefer, designed by digital printing performers in Malang City? It can be seen from their (community’s) taste over the design style intended. The research method employed was observation on the digital printing performers and their design work. The observation was conducted using total sampling technique, while the printed advertisement design was selected using purposive sampling technique. The result showed that the community-taste design style made by digital printing performers in Malang City, East Java, Indonesia, leans to frame or non-linear style, the design style framed with product image material arranged randomly by emphasizing on verbal language that can be seen and read from anywhere, according to consumer’s preference.
Authors and Affiliations
Pujiyanto P, Hariyanto H, Heppy Yudhan Hendrawan
Keywords
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