COMPARATIVE STUDY ON CONSUMER PREFERENCE TOWARDS NESTLÉ AND CADBURY CHOCOLATES IN CHENNAI CITY
Journal Title: GJRA-Global Journal For Research Analysis - Year 2018, Vol 7, Issue 9
Abstract
Nestle India Limited is the Indian subsidiary of Nestle SA, holding a stake of 51% in the company. Nestle India Limited has eight factories in India and is one of the leading branded processed food companies in the country. Nestle is marketing 11 brands of chocolates in India. Cadbury India Limited, which was a subsidiary of Mondelēz International Inc., changed its name to Mondelez India Foods Limited during April 2014. This change is in line with the changeover of the name of all subsidiaries of Mondelēz International globally. A descriptive study was conducted in Chennai city during March 2018 to study the comparative preference of consumers towards Nestle chocolates and Cadbury Chocolates. The present study was conducted among a sample of 220 respondents selected and data was collected using a structured questionnaire.
Authors and Affiliations
N. Vijay Anand, Dr. P. Thillai Rajan
Keywords
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