CONCEPT OF “FIGURE OF MERIT” FOR PLACE MARKETING IN DIGITAL NOMADISM AGES
Journal Title: Marketing Identity - Year 2016, Vol 4, Issue 1
Abstract
The sole aim of this paper is to find potential relation between the “figures of merit” of electronic devices that eventually might be useful in explaining the desirable characteristics of a place/destination. Desirable from perspective of digital nomads, which they would like to work and live their experience. Digital nomads are people with particular life style: they use to live in a sustainable, cooperative and social network oriented life; for limited period and time, they choose places in line with their particular work needs and with their life style. Digital nomads could be special target for places (e.g. counties, cities etc.) because they represent a form of knowledge and culture openness and could become a relevant driver for the place evolution. Places might want to organize and position themselves to attract this exact segment of individuals. Initial hypothesis is that each digital nomad chooses his destination using this approach and that could be the key to provide the place value to them. This work in progress provides a “figure of merit” formula for places toward the segment of digital nomads. In a next research project, the intention is to test this proposed formula in a live environment with a real nomads directly providing inputs to the equation.
Authors and Affiliations
Dušan Mladenović
Keywords
Related Articles
- EP ID EP174554
- DOI -
- Views 116
- Downloads 0
MARKETING COMMUNICATION SUPPORTAND MEDIA PRESENTATION OF ECOINNOVATIONS IN THE SLOVAK BUSINESS ENVIRONMENT
At present lots of companies are following eco-innovation trends, which seem to remedy the unfavourable situation in all fields of business. However, they have to be supported by proper marketing communication in order t...
INFLUENCE OF THE PARTICULAR BRAND ON THE CONSUMER BEHAVIOUR
Many companies are able to build a very strong bond with consumers, allowing them to be one step ahead of the competition. The brand often means much more than the product itself. For building a really strong brand it is...
BANK SEGMENTATION AND MARKETING STRATEGY IN CONTEXT OF DIGITAL MARKETING CONDITIONS IN THE CZECH REPUBLIC
The segmentation is the process of dividing a large homogenous client portfolio into clearly identifiable groups (segments) having similar needs, wants, or demand characteristics. With the entrance of new media and with...
NOSTALGIA MARKETING IN CURRENT SOCIOCULTURAL CONDITIONS
For quite some time, consumers have been exposed to grocery products (among others) which – in their packaging and overall visual – evoke memories from the past. These are representations of nostalgic marketing and retro...
ONLINE AND OFFLINE CONSUMER
The article is focusing on the theoretical principles in the area of online and offline consumers purchasing behaviour in general. Contribution is based on online surveys of consumer behavior in recent years and the atte...