CONCEPTUAL APPROACH TO INTRODUCTION OF THE CLIENT-ORIENTED MARKETING AT THE ENTERPRISE IN THE ENTERTAINMENT AND RECREATION SPHERE
Journal Title: Вісник соціально-економічних досліджень - Year 2017, Vol 2, Issue 63
Abstract
The conceptual approach to introduction of the client-oriented marketing at the enterprise in the sphere of entertainment and recreation is developed in the article. A step-by-step algorithm of implementation of client-orientation is formed and components of the each step are defined. Optimal tools for task resolution at different stages and in different functional area of implementation process of client-orientation are justified. It is proposed to use the methods of intramarketing, kaizen, work with points of contact, service-design, internal marketing and project management approach. The further directions of improvement and perspective researches of applied aspects of client-orientation implementation are defined.
Authors and Affiliations
Oleksandr Ustian
Keywords
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