Conceptual paper on Study of FMCG & Pharmaceutical Market: Identifying the Differences and Similarities
Journal Title: International Journal of Business and Management Invention - Year 2017, Vol 6, Issue 3
Abstract
With the growing pace of Pharmaceutical market FMCG players are interested to extend their portfolio to tap the market share. Although strict regulatory norms and medico knowledge is the hindrance in their path. On the other hand strong supply chain network of FMCG Industry makes the things easy for them and on which pharmaceutical players are having keen eye. Under this environment both Industrialist and academicians are interested to explore the crossroads where both FMCG and Pharmaceutical Market intercepts. This manuscript is intended to explore that area and study the possible similarities and differences in both the markets so that effective business models could be developed.Work is primarily based on secondary data collected through various reports, journals, e-papers and online repositories. For the sake of avoiding any obsolete data articles has been considered since 2006-2016 only (last 10 years). Comparative analysis has been made on the selected postulates after critical thinking. Appropriate conclusion has been drawn which has relevant implications for FMCG & Pharma players, Policy makers, Management students, Researchers in the concerned areas and the related Entrepreneurs.
Authors and Affiliations
Mr. Sumit Saxena1 ,, Dr. Swarna Parmar 2
Keywords
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