CONSOLIDATION OF THE ROLE OF CORPORATE STRUCTURES’ INNOVATIVE DEVELOPMENT
Journal Title: Економічна стратегія і перспективи розвитку сфери торгівлі та послуг - Year 2018, Vol 2, Issue
Abstract
The authors consider modern tendencies of innovative activity development in corporate structures under conditions of competitive environment. The most common scenarios of the creation of companies’ innovative development structure taking into account the features of their innovative activity organization and substantiation of imperfection reasons are investigated. Use of the marketing component in the system of corporate structures’ innovative development as an important factor in meeting perspective needs of the consumer and the factor of market opportunities expansion for innovative development of corporate structures is emphasized. Recommendations on the development of innovations marketing in corporate structures that envisage market opportunities of innovative development consolidation are proposed. Expediency of the relationship between marketing research concerning the choice of new products during the interaction of all participants in the innovation process is discovered.
Authors and Affiliations
Kateryna Velychko, Катерина Величко, Alina Borysova, Аліна Борисова, Larisa Nosach, Лариса Носач, Galyna Shapoval, Галина Шаповал
Keywords
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- EP ID EP454234
- DOI 10.5281/zenodo.2539152
- Views 157
- Downloads 0
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