CONSUMER ATTITUDES TO ORGANIC PRODUCTS AND THEIR PURCHASING BEHAVIOR ON THE MARKET OF DAIRY PRODUCTS
Journal Title: Roczniki Naukowe Stowarzyszenia Ekonomistów Rolnictwa i Agrobiznesu - Year 2016, Vol 18, Issue 1
Abstract
The aim of the paper was to present and evaluate the behavior of buyers in the market for dairy products, taking into account the importance of product attributes related to ecology in the buying process. Attitudes towards the importance of product attributes related to ecology have been linked with other elements of consumer behavior in the process of decision making on purchases of dairy products, such as product selection criteria, the choice of location and frequency of purchase in various types of stores. The research part of the publication is based on the analysis of the results of survey carried out in 2015 on a group of 694 students. The study shows that there are differences in purchasing behavior of buyers. There is a group of customers for whom it product attribute linked with ecology is important (“Eco +”) and there are clients who do not pay attention to this factor (“Eco–”). Group “Eco+” when choosing dairy products takes into account factors related to quality and food safety. Purchasers “Eco–” pay special attention to the flavor, freshness of product, pricing, habit and expiry date.<br/><br/>
Authors and Affiliations
Marek Angowski, Katarzyna Domanska
Keywords
Related Articles
- EP ID EP382809
- DOI -
- Views 84
- Downloads 0
FUNCTIONING OF MANAGEMENT CONTROL IN THE MINISTRY OF AGRICULTURE AND RURAL DEVELOPMENT
The paper shows functioning of management control in the Ministry of Agriculture and Rural Development and its objectives, tasks and measures as the main element of the management control system. Based on the current reg...
Koszty zbioru truskawek w zależności od kierunku produkcji
OPINION OF THE LOCAL COMMUNITY ON THE TOURIST ATTRACTIVENESS OF THE COMMUNE AND SELECTED AGRITOURISM DEVELOPMENT FACTORS
The main objective of the research was to present the opinion of the local community on the tourist attractiveness of the commune of Siemiatycze (Podlasie province) and selected factors of agritourism development. In ord...
Ekologiczne gospodarstwa rolne jako podmioty biogospodarki
Celem badań była identyfikacja województw o największym potencjale do produkcji ekologicznej żywności, co jest zgodne z koncepcją biogospodarki. Zastosowano metodę badawczą, której głównym celem było sprowadzenie wszystk...
UWARUNKOWANIA ROZWOJU GOSPODARSTW RODZINNYCH Z CHOWEM ZWIERZĄT RAS ZACHOWAWCZYCH W WARUNKACH ROLNICTWA ZRÓWNOWAŻONEGO
Celem badań było określenie roli i znaczenia uwarunkowań przyrodniczych oraz ekonomiczno-społecznych, wpływających na rozwój gospodarstw rodzinnych utrzymujących zwierzęta ras zachowawczych w warunkach rolnictwa zrównowa...