Consumer behavior assessment on the basis of analytical methods
Journal Title: Економіка. Фінанси. Право - Year 2018, Vol 12, Issue
Abstract
In the article the methodological aspects and practical recommendations for assessing consumer behavior in the field of e-commerce are presented. he concept and the latest publications in the field of behavioral economics are discussed. The methodological aspects of studying consumer behavior with the help of various analytical methods including both qualitative and quantitative research methods are considered. Also the methods of investigation of the media of the participants that can determine the actual actions of the online consumer. The goals of collecting information on the behavior of the online consumer through advanced technology have been analyzed. The latest researches from the international organizations on consumer behavior in the world has been analyzed. The proposed method for analyzing online consumer behavior is to improve the strategy of enterprises that are encouraged to enter the global e-commerce market. The current situation of electronic commerce in Ukraine and in the world in recent years has been analyzed, the categories of goods that are the most purchased on the Internet are defined, as well as the average bill for each category of goods that are purchased through the online stores. The largest online stores in Ukraine are identified, through which the largest trade turnover takes place. Considered factors influencing on the decision of buying the product, depending on the category of goods. Determining the consumer's shopping path and factors that drive consumers to online purchases. The share of retail trade via the Internet in the retail trade in different countries, the structure and trends of world e-commerce development in the future are determined. Identified the country leaders in the world with the largest share of e-commerce. These strategy recommendations for companies which are planning to enter international markets and increas the amount of sales in the world through the Internet. Through the world companies’ researches it is possible to find out the preferences of people to the brands. It helps to form a portrait of a potential consumer and allows the company to quickly develop an advertising company and find new customers in the new market.
Authors and Affiliations
Oksana Kostiantynivna Yelisieieva, Kateryna Albertivna Bahdasarian
Keywords
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