Consumer Perception towards Imported Genetically Modified Food Products in Malaysia
Journal Title: Saudi Journal of Business and Management Studies - Year 2018, Vol 3, Issue 3
Abstract
Abstract: Genetic modification (GM) technology in food is a new variety of food choices for Malaysian consumers. Majority of the consumers have no or limited knowledge on GM technology and food. However, some of the products in foreign countries are GM food, hence, it is important to understand consumers’ perception to provide policy makers, government agencies, and industry players a clear view on the effect of imported GM food in Malaysia. Semi structure interview was adopted in this study to have an in-depth understanding on consumers’ perception on GM food. Consumers with basic knowledge on GM technology and food were involved in this study. The finding indicated that attitude, relative advantage, compatibility, perceived control behaviors (PCB) and observability in term of information were positively related to adoption intention. Complexity has a negative relation with adoption intention. As majority of consumers have no knowledge on GM food and there are no labeling of GM food in Malaysia market, hence subjective norm, trialability and observability of physical products were not obvious at the time of study. Consumers’ perception toward a new innovation is important which all relevant sectors able to generate better strategy plan to promote the new products as well as provide protection to the consumers, in this case, the uncertainty of long term health issues and transparency of information. Keywords: Genetic modification (GM), compatibility, Consumers’ perception.
Authors and Affiliations
Yap Yan Jun
Keywords
Related Articles
- EP ID EP397902
- DOI -
- Views 148
- Downloads 0
Skills Attainment through an Online Learning Module
Abstract:The world of higher and further education has been changing rapidly and there has been a shift towards online education. Professional and regulatory bodies are indicating the importance of catering for online hi...
Credit Card Usage Among Youth: Are They Using It Responsibly?
Abstract:The aim of study is to find out the way credit cards are being used by young people, based on a series of recommendations suggested by Mexico´s National Commission for the Protection and Defense of Financial Ser...
Attitude toward Using m-Commerce: The Analysis of Perceived Usefulness, Perceived Ease of Use, and Perceived Trust: Case Study in Ikens Wholesale Trade, Jakarta – Indonesia
Abstract:This research aims to analyze the partial effect of Perceived Usefulness on Attitude toward Using, Perceived Ease of Use on Attitude toward Using, Perceived Trust on Attitude toward Using and the simultaneous in...
The Impact of Managerial 5C’s on Efficient Hospital Administration (EHA) in Providing quality care to patients
Abstract: Administration on a planned and scientific basis is necessary for the smooth running of every institution. A hospital is no exception which requires a much better fundamental rule. Administration plays a vital...
Exploring Model of Entrepreneurship Success: A Summary Review of the Literature
Abstract: Nowadays, entrepreneurship literature has become an important component for the development of productivity and economic growth. The entrepreneurial activity is one of the contributors to the country’s economic...