Consumer Preferences for Mobile Service Providers: An Empirical Study in Bardoli
Journal Title: International Journal of Marketing and Technology - Year 2012, Vol 2, Issue 8
Abstract
Huge competitions, advancement in technology and reduced tariff have propelled the growth of mobile services in India. In the last five years, the industry has made tremendous growth in terms of subscriber base. Today, cell phones have become indispensable for people and moved beyond their fundamental role of communication. They have become a major source for gaming, getting information, shopping, banking, entertainment and much more. Since the Indian Mobile Service Provider (MSP) market is overcrowded, customers have many choices of MSPs. Nowadays; customers have become smarter and consider various factors before choosing an MSP. Therefore, it is really important and beneficial for the marketers of MSPs to understand and analyze the preferences of customers. By using factors analysis, this paper highlights the factor considered by the customers to shape their preference for MSP. Further, the study evaluates the impact of motivators on subscription decision for a particular service operator, and gives a guideline to the marketers of MSPs to increase their subscriber base.
Authors and Affiliations
Chintan Shah
Keywords
Related Articles
- EP ID EP19539
- DOI -
- Views 459
- Downloads 14
Introduce a mathematical model for the Metro Passengers Waiting Time
Can be say all or most people tend to do the work faster and also move faster from place to other place, and fed up with the factors which could cause things done and moving on slowly and keep aloof too waiting. In thi...
Sustainable Development through ICT and education - A collaborative endeavour
ICT Information and Communication Technology plays an important role in enabling participatory education, covering wide areas, vast distances and most important eliminating discrimination in education. Among the develo...
Challenges, Methodologies and Management Issues in the Usability Testing of Mobile Applications
Usability testing of software applications developed for mobile devices is an emerging research area that faces a variety of challenges due to unique features of mobile devices, limited bandwidth, unreliability of wire...
STATE OF TOTAL QUALITY MANAGEMENT IN PHARMACEUTICAL INDUSTRY: LITERATURE REVIEW
Total Quality management is a crusade in Indian pharmaceutical industry and is one such approach along with government regulatory requirements that seeks to improve quality and performance in Pharmaceuticals which will...
AN ANALYSIS OF INDIA’S KNOWLEDGE ECONOMY WITH REFERENCE TO HIGHER EDUCATION
Knowledge economy is usually associated with higher education institutions, which provide both technical and non technical knowledge. India is a large country with 1,220,200,000 (1.22 billion) of population. The presen...